From the very beginning Zanotta made quality, functionality, comfort, duration – both in terms of materials and design – and product innovation the strategic pillars of its development. Moreover, the theory that profit and culture could be concurrently produced is rather unusual for an industrial firm.
This philosophy has been constantly implemented over the years through intensive research and experimentation conducted in both the technological and stylistic frameworks.
This way of doing business has made Zanotta a highly renown leading player of the Italian design history, besides winning its international fame.