Chaplins Furniture is committed to upholding your privacy rights and takes the protection of your personal data very seriously. As of May 2018, we have implemented the General Data Protection Regulations 2018 (GDPR) which safeguards how we collect, store and use the information that you provide us. In doing so, we pledge to handle your information fairly and legally at all times, while operating in complete transparency about how and why we use your data. (This policy applies only to sites maintained by Chaplins Furniture and not to websites maintained by other companies or organisations to which we may provide links.)

Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. You are encouraged to review the privacy policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.


In order to provide our services, we collect personally identifiable information as voluntarily submitted to us by our clients and visitors. This includes names, preferred postal addresses, email addresses and telephone numbers. In all cases, the information you submit is used to fulfil your specific request such as making a purchase from our online store. By completing a purchase online, you consent to the personal data you provide being processed as required to fulfil your purchase. Should you choose to subscribe to our mailing list, only your name and email address will be used in that communication. You can redefine or opt-out of receiving our newsletters at any time by following the designated ‘unsubscribe’ link in the footer.

In certain cases, your data will be transmitted to Architonic AG via the Virtual Showroom for processing enquiries. In turn, Architonic AG will forward this data to the relevant retailer if this is necessary for processing the request in question. Only the data which is necessary to process the purpose in question will be forwarded.

Architonic AG uses Google Analytics in its Virtual Showroom. This is a web analysis service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies, which are stored on your computer, to perform an analysis of how the website is used. The information determined by these cookies (time, location, pages accessed and anonymised IP address) are sent to Google and stored in the USA. Google uses the information to evaluate the use of the Virtual Showroom and generate reports for Architonic AG.

Google offers a tool to deactivate Google Analytics on most common browsers:


Our website uses cookies to better understand its customers. Cookies enable us to track the number of visitors to our site while gathering non-personally identifiable information about our users browser type and operating system. Cookies also help us to tailor and optimise our site for visitors. It’s important to note that cookies do not collect personal information and they can be disabled at any time via your individual browser settings.


Chaplins Furniture values the trust that clients place in us when they supply their personal information. We promise never to share this with a third party for marketing purposes. We will only share information with a Government agency when obliged by law to comply with an investigation into or the prevention of fraud. In order to complete the delivery of your purchase, we will pass on your name, address and contact number to the trusted delivery company contracted to carry out the delivery of your purchase.


All appropriate technical and organisational measures have been taken to ensure that your personally identifiable information is kept completely secure. Only authorised employees and contractors with a proven commitment to data security within their own policies have access to this information. Credit card details, for example, are processed by SAGEPAY, a level 1 payment service provider that offers the highest level of PCI DSS compliance. All such transactions take place through direct server integration without our online checkout. You can view SAGEPAY’s privacy policy here:



If you have any questions, concerns, or comments about our privacy policy you may contact us using the information below:

By e-mail:

By mail: 477-507 Uxbridge Road, Hatch End, Middlesex, HA5 4JS

By Phone: 020 8421 1779