EDRA’s PACK is a sofa that became a landscape. Its story began when designer Francesco Binfaré walked down the street and realised how strange it was to see so many heads bent over tiny screens — at once connected yet isolated. He began to think about loneliness, as well as other animals in the wild who are seeing their territory drift apart. The plight of the majestic polar bear came swimming into his mind and with it, the seeds of a design.
Featuring a giant polar bear cushion backrest, Pack turns traditional lounging on its head. For one, there’s no right way to sit on it. The backrest has been replaced with a giant polar bear which languishes across two ice-berg like cushions. Covered in ecological fur and ballasted with a non-slip leather button, you can roll, snuggle or curl up against it as desired.