Privacy Policy

Chaplins respects your privacy and is committed to protecting your personal data. Our privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

Purpose of this privacy policy

This privacy policy aims to give you information on how Chaplins collects and processes your personal data through your use of our website www.chaplins.co.uk. Your personal data is any information that can be used to identify you, when using our website, this may include data provided when you purchase our products and services, if you sign up to our mailing list, book an appointment with us or contact us directly and provide your personal details.

Please note that our website is not intended for children and we do not knowingly collect data relating to children.

Contacting us

Chaplins is the controller of your personal data and is responsible for keeping any personal data collected about you safe. If you have any questions regarding this policy and how your data is handled under it, our details and methods of contact can be found below:

Chaplins Furniture Ltd
477-507 Uxbridge Road
Hatch End
HA5 4JS

Phone number: [+44 (0) 20 8421 1779]
Email address: [sales@chaplins.co.uk]
Registered company number: 05612608
ICO registration number: [Z944773X]

The data we collect about you

This section explains the type of personal data we may collect, use, store and transfer about you. Please note that there may be circumstances where we need to collect personal data either by law or under the terms of a contract we have with you (for example to deliver goods and services). Should you fail to provide this data, note that we may not be able to perform the contract we have, or are trying to enter with you and we may in this case have to cancel a product or service you have with us. If this is the case, we will notify you.

Examples of the data we collect about you include:

• Identity data - your first name, maiden name, last name, username marital status, title, date of birth and gender;
• Contact data - your billing address, delivery address, email address and telephone numbers;
• Financial data - your bank account and payment card details as provided when you make a purchase on our website;
• Transaction data - details about payments to and from you and your purchase history with us;
• Technical data - internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website;
• Profile data - details of your purchases and orders, your interests and purchasing preferences, and any survey responses or feedback you provide about the use of our services;
• Usage data - information about how you use our website, products and services; and
• Marketing and communications data - your communication preferences and your preferences in receiving marketing from us and our third parties.  

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How we collect your personal data

We use different methods to collect data from and about you including through:

• Direct interactions (i.e. data you provide us with when you correspond with us either by post, phone, email or otherwise). This includes personal data you provide when you:
  • apply for our products or services;
  • create an account on our website;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.

• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy https://chaplins.co.uk/cookie-consent for further details.

• Third parties. We will receive personal data about you from various third parties, including:

• • analytics providers (such as google and OTHERS based inside or outside the UK)
  • advertising networks such as Meta based inside OR outside the UK;
  • search information providers such as Searchanise based inside OR outside the UK.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services [such as Stripe and PayPal based inside OR outside the UK.
  • Examples of the above third parties we use are: Bigcommerce, Google, Klaviyo, Pinterest, LinkedIn, YouTube, Simplybook, Shipper HQ, Wishlist Plus/Azure, Shogun, CookieBot, LiveChat Inc, Stripe, PayPal, Architonic.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• where we need to comply with a legal obligation;
• where it is needed to perform the contract we are about to enter into or have entered into with you; or
• where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

We do not generally rely on consent as a legal basis for processing your personal data, however we will obtain your consent before sending third party direct marketing communications to you. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

We use third parties to assist us in managing our marketing database and to send out information to you, therefore your data will be stored within their systems, this includes https://www.klaviyo.com/ who we use to send out our newsletters, their privacy policy can be found at https://www.klaviyo.com/legal/privacy 

Our third party providers may process personal data outside of the EEA, we have insured that there are adequate safeguards in place in the event that they do so.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. Equally, you can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you. Please note that where you do opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please see https://chaplins.co.uk/cookie-consent

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Who do we share your data with? Information about third parties

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

In order to provide our products and services to you, we may also need to share your information with the following third parties who help us to provide our services (for example, couriers who deliver our products or those listed above):

Deliveries

We will share your name, address, email address and phone number with our couriers to allow them to deliver your items and contact you with delivery updates. The courier service we use will vary dependant on the circumstances of your order (i.e., where you live, the size of the item and how quickly you have requested deliver). We will inform you who will be delivery your order. Therefore your data may be processed in the UK and/outside of the EEA.

Transactions  

We use third-party payment providers such as Google, Meta, Pinterest, LinkedIn, YouTube, Klaviyo, PayPal and Stripe to process our transactions, information relating to your transaction, including your card details, will be shared with these providers. These providers may all process your personal data outside of the EEA.

Our payment providers have their own rules and privacy policies in place to ensure the security of processing information collected via live-chat and customer. Please visit their websites to review their privacy policies.  

Live-chat

We use a third party provider - LiveChat Inc Software

Customer Care

In addition to the above specific examples, we may disclose your data to third parties whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

Please note that we require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Security of your data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business and only on a need to know basis. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your rights

You have the right to:

• Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
  • If you want us to establish the data’s accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You will not usually be required to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

As a security measure, we may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

Updating our Privacy Policy

We keep our privacy policy under regular review and where necessary, we will make appropriate changes and update this policy. It is important that the personal data we hold about you is accurate and current, therefore please keep us informed if your personal data changes during your relationship with us.

Complaints?

If you are unhappy with the way in which we process your data, please note that you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance sales@chaplins.co.uk.