Meet The Design Team

 

Together, they share lifetimes of knowledge
and are perfectly positioned to help with any query

Meet The Team


Together, they share lifetimes of knowledge and are perfectly positioned to help with any query

 

Director

Simon is our Managing Director and the heart behind the whole operation. Get to know him a little better in this Q&A.

How long have you worked in the industry?


All my life!

I was fortunate enough to grow up in a furniture family so even though I wasn't working, I was learning through osmosis.

Chaplins was actually founded in 1993 by my late father, James Chaplin. I took over the running of the company in 2005 after his retirement from the industry.

Where is Chaplins based?


Our main showroom is in Hatch End, Middlesex. Over the last two decades we've grown to over 25,000 sq ft of showroom space — a true one-stop shop where you can experience all of the best furniture and lighting brands up close.

Who inspires you?


There are a couple of pioneers of contemporary design who have all taught me something about how to approach life. From Vladimir Kagan with his youthful exuberance to Piero Busnelli who made me listen to the bells as our wine glasses toasted. All of these “great” men have one common trait, passion.

How do you decide what makes it in-store?


We work with hundreds of different brands, so we are continually editing the collections so that they stand together. However, we do have a couple of key criteira that each showroom style must meet. The first, it has to have it's own story. Something unique that can be told and cherished. It must also have longevity and a supreme comittment to quality.  

What do you think is the most important element in a modern home?


Asides from comfort and quality, I think personality is really important. Chaplins was born from the desire to break away from a "one size fits all" mentality in interiors, so when creating a modern home, I think we should strive to include designs that are unique and have something original to say.

The Sales Team

Long time Chaplins Insiders will recognise many of the faces here. As the heart and soul of our showroom, most of our sales team have been with us since the beginning. Together, they have an encyclopaedic knowledge of the entire industry and a wide range of strategic specialities.

Ludovic Aublanc

Head of Creative Direction

Ludo is the one you go to when nothing less than French finesse will do. He’s also responsible for the look and feel of all our showroom studios.

Paul Hart

Head of Retail Sales

Paul has a penchant for Vespas. Something you'll discover if he ever drops by to deliver some samples.

Paul Hart

Head of Retail Sales

Paul has a penchant for classic Vespas. Something you'll discover if he ever drops by to deliver some fabric samples.

Paul Hart

Head of Retail Sales

Paul has a penchant for classic Vespas. Something you'll discover if he ever drops by to deliver some fabric samples.

Darren Smith

Head of Commercial Interiors

Darren is the practical one. He heads up all of our bespoke FF&E commissions, as well as overseeing some of our most challenging interior projects.

Loretta Tansey

Head of Online Sales

Loretta is a talented photographer who enjoys capturing people and places on film. She also looks after all e-commerce transactions and is incredibly diligent in making sure designs arrive exactly as expected.

Denis Barclay

Design Consultant

Denis is a master spatial planner, having transformed homes from London to Hong Kong.

Melvin Brown

Design Consultant

In the hours that he’s not thinking about furniture, Melvin can be found whipping up Caribbean cuisine for his nearest and dearest.

Melvin Brown

Sales Consultant

In the hours that he's not thinking about furniture, Melvin can be found whipping up Caribbean cuisine for his nearest and dearest.

Melvin Brown

Design Consultant

In the hours that he’s not thinking about furniture, Melvin can be found whipping up Caribbean cuisine for his nearest and dearest.

Ali Lakhani

Design Consultant

New starter Ali loves travel and is a wizard at helping clients get the most out of their space.

Marcus Chaplin

Design Consultant

Marcus is a trained musical theatre performer but has always had a love of furniture as the third generation of the Chaplins family.

Colin Mitchell

Design Consultant

Colin first cut his teeth in the competitive world of luxury kitchens before transitioning into design. 

Olivia Jones

Trade Sales Executive

Olivia is the newest member of our trade department. Ultra-organised and on hand to support the team, ensuring your project runs smoothly.

Erick Jordao

Trade Account Manager

Fluent in multiple languages, Erick is the king of communication! An award-winning designer and even better listener who approaches each project with enthusiam and an open mind.

Michelle Nisbett

Trade Sales Manager

Michelle is our overseas specialist. She is unfazed by complex projects and is the secret weapon behind many of the world's most exclusive homes.

Francesco Spiga

Head of Customer Service

Frankie takes care of customer services. Or as he calls it, the customer delight bureau. On the odd occasion that your order isn't 100% perfect, he’s the one who’ll look into it for you.

We live and breath modern design.

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