Meet The Design Team
Together, they share lifetimes of knowledge
and are perfectly positioned to help with any query
Meet The Team
Together, they share lifetimes of knowledge and are perfectly positioned to help with any query
Director
Simon is our Managing Director and the heart behind the whole operation. Get to know him a little better in this Q&A.
How long have you worked in the industry?
All my life!
I was fortunate enough to grow up in a furniture family so even though I wasn't working, I was learning through osmosis.
Chaplins was actually founded in 1993 by my late father, James Chaplin. I took over the running of the company in 2005 after his retirement from the industry.
Where is Chaplins based?
Our main showroom is in Hatch End, Middlesex. Over the last two decades we've grown to over 25,000 sq ft of showroom space — a true one-stop shop where you can experience all of the best furniture and lighting brands up close.
Who inspires you?
There are a couple of pioneers of contemporary design who have all taught me something about how to approach life. From Vladimir Kagan with his youthful exuberance to Piero Busnelli who made me listen to the bells as our wine glasses toasted. All of these “great” men have one common trait, passion.
How do you decide what makes it in-store?
We work with hundreds of different brands, so we are continually editing the collections so that they stand together. However, we do have a couple of key criteira that each showroom style must meet. The first, it has to have it's own story. Something unique that can be told and cherished. It must also have longevity and a supreme comittment to quality.
What do you think is the most important element in a modern home?
Asides from comfort and quality, I think personality is really important. Chaplins was born from the desire to break away from a "one size fits all" mentality in interiors, so when creating a modern home, I think we should strive to include designs that are unique and have something original to say.
Retail
Long time Chaplins Insiders will recognise many of the faces here. As the heart and soul of our showroom, most of our sales team have been with us since the beginning — as committed to exploring new ways of living as many of our beloved clients. Together, they have an encyclopaedic knowledge of the entire industry and a wide range of strategic specialities. To find out more about each member, have a click through the questionnaires below.
Melvin Brown
Sales Consultant
In the hours that he's not thinking about furniture, Melvin can be found whipping up Caribbean cuisine for his nearest and dearest.
Melvin Brown
Design Consultant
In the hours that he’s not thinking about furniture, Melvin can be found whipping up Caribbean cuisine for his nearest and dearest.
Melvin Brown
Design Consultant
In the hours that he’s not thinking about furniture, Melvin can be found whipping up Caribbean cuisine for his nearest and dearest.
Paul Hart
Fitted Furniture Specialist
Paul has a penchant for Vespas. Something you'll discover if he ever drops by to deliver some samples.
Paul Hart
Design Consultant
Paul has a penchant for classic Vespas. Something you'll discover if he ever drops by to deliver some fabric samples.
Paul Hart
Design Consultant
Paul has a penchant for classic Vespas. Something you'll discover if he ever drops by to deliver some fabric samples.
Loretta Tansey
Head of Online Sales
Loretta is a talented photographer who enjoys capturing people and places on film. She also looks after all e-commerce transactions and is incredibly diligent in making sure designs arrive exactly as expected.
Colin Mitchell
Design Consultant
Colin first cut his teeth in the competitive world of luxury kitchens before transitioning into design.
Denis Barclay
Design Consultant
Denis is a master spatial planner, having transformed homes from London to Hong Kong.
Ali Lakhani
Design Consultant
New starter Ali loves travel and is a wizard at helping clients get the most out of their space.
Ludovic Aublanc
Head of Creative Direction
Ludo is the one you go to when nothing less than French finesse will do. He’s also responsible for the look and feel of all our showroom studios.
Francesco Spiga
Head of Customer Service
Frankie takes care of customer services. Or as he calls it, the customer delight bureau. On the odd occasion that your order isn't 100% perfect, he’s the one who’ll look into it for you.
Trade
Our trade department is responsible for the look and feel of some of the world’s most exciting interiors. From avant-garde yachts in the Mediterranean to boutique hotels in Cheltenham, they’re the ones you call when you need a truly bespoke aesthetic from top to bottom.
Darren Smith
Head of Commercial Interiors
Darren is the practical one. He heads up all of our bespoke FF&E commissions, as well as overseeing some of our most challenging interior projects.
Erick Jordao
Trade Account Manager
Fluent in multiple languages, Erick is the king of communication! An award-winning designer and even better listener who approaches each project with enthusiam and an open mind.
Michelle Nisbett
Trade Sales Manager
Michelle is our overseas specialist. She is unfazed by complex projects and is the secret weapon behind many of the world's most exclusive homes.
Olivia Jones
Trade Sales Executive
Olivia is the newest member of our trade department. Ultra-organised and on hand to support the team, ensuring your project runs smoothly.