You can often tell a Magis product apart just by looking at it. Within their eclectic universe are chairs designed to move like spinning tops. And benches shaped along the lines of an infinity symbol. Both seek to introduce an element of movement and playfulness into the static spheres of home. While telling a unique story about the people who live there. 

“To be a Magis product, it has to embody a strong idea,” explains founder Eugenio Perazzo. “Anything else would be easy and ordinary: not the Magis way at all.” 

It’s a sentiment that’s echoed by the designers they work with. All of whom are drawn into their orbit in the hope of producing something extraordinary. And so it was the Jasper Morrison has created the first truly circular dining chair. The Bouroullec brothers a giant candle holder-cum-coat stand. And Philippe Starck a wheeled dining table that can stretch long enough to seat the entire family.