Edra
The greatest comfort, elegance
and performance
Edra
The greatest comfort, elegance
and performance
Anything but ordinary...
At it's best, design is about adventure. The search for new ideas that can't always be expressed with words. So why is it that so many of us play it safe with our interiors?
It’s a question that Made in Italy brand Edra has been wrestling with ever since their founding in 1987. And one that has obliged them to think less like designers and more like the old Renaissance artists of old.
The solutions they arrive at are poetic, original and comfortable. For this isn't art, after all. They know that each design, no matter how eccentric, must earn its place in the hardworking arena of home.
Over the course of this series, we’ll bring you into their world. Exploring how with freedom, originality and craft, we can each create homes of lasting beauty and comfort.
Ella Gold Dining Chairs by Jacopo Foggini
Overcoming limitations
We live in times in which you can either be beautiful or you can be virtuous. Successful or fulfilled. But rarely, if ever, both.
Edra resists these polarisations. Not just because they limit our frame of reference, but because to juxtapose the terms is to miss the point.
Instead, they strive to make designer furnishings that are beautiful and comfortable. Eclectic yet domestic. And as committed to connecting people to a wider legacy of craft as they are to helping them fall in love with their chosen place.
As magic tricks go, it’s fairly unusual. But one that you will find underwriting all of the designs at Edra.
The science of softness
The science of softness
Can your sofa cushions do this?
If they weren't made by Edra, then the likely answer is no signore.
For Gellyfoam is a secret ingredient, developed exclusively by the Tuscan brand, in order to deliver a dramatically different lounge experience.
“It’s a material that can accommodate any posture,” explains designer Francesco Binfaré.
When coupled with their Smart Cushions, it ushers in a new era of comfort. One in which the very fibres of our furniture work to deliver new possibilites for work, rest and play.
Here, there and everywhere
Here, there and everywhere
Just as no design is the same — neither are two Edra projects.
It explains why you’ll find the Pack Sofa in elusive chalets halfway up the Alps. As well as glittering Gina chairs adorning the official Italian Olympic headquarters.
For wherever superlative style is needed, is where the free spirits at Edra will be.
Find your favourite, below.
We know that comfort feels different for everyone.
So why is it that so many sofas look the same?
It’s a conundrum that has plagued Francesco Binfaré ever since he can remember.
His journey to the peak of contemporary design has consequently been marked by adventurous forays into seating. Think sofas shaped like giant polar bears. Modular loungers inspired by Mediterranean archipelagos. And armchairs that seeks to envelop the sitter in softness.
The last great Italian maestro
We know that comfort feels different for everyone.
So why is it that so many sofas look the same?
It’s a conundrum that has plagued Francesco Binfaré ever since he can remember.
His journey to the peak of contemporary design has consequently been marked by adventurous forays into seating. Think sofas shaped like giant polar bears. Modular loungers inspired by Mediterranean archipelagos. And armchairs that seeks to envelop the sitter in softness.
The last great Italian maestro
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Lots of Edra designs can be customised to meet your exact requirements and taste. They can also all be ordered via our Greater London showroom where we have a dedictated Edra studio on display. For more information, drop us a line with details of your project below and we'll get back to you with all the info you need.